Overview of the Management Plan

Introduction A plan is an integral part of all complicated tasks to be done. In this respect, a plan should cover all stages of the process including financial part and risk management. Expanding into different markets is a really complicated task that requires a lot of information to be processed, assessed, and used while planning certain activities.Advertising We will write a custom coursework sample on Overview of the Management Plan specifically for you for only $16.05 $11/page Learn More Thus, the current management plan contains overview of the country to expand into different regions, best practices to take into account, and each sector that should be considered while launching products in other countries. General Overview of the Country Transnational companies should take into account a number of challenges and difficulties that may occur in the process of expanding into several different markets. In this respect, large corporations and companies should acquire knowledge and apply successful experience of other transnational corporations in order to operate effectively in the international market, especially while expanding into several markets outside the country of origin. So, gaining knowledge about â€Å"customers, suppliers, and talent in foreign lands† (Gupta, Govindarajan Wang, 2008, p.217) is one of the most important steps in the strategy aimed at expanding of the company into other markets than its national one. As soon as the company gains information and finds appropriate methods of its application, elaboration and implementation of those to practice, this company can move to the international market. As reported by Gupta et al. (2008), â€Å"One of the most important benefits from early globalization can be rapid growth or even the transformation of an interesting but economically nonviable business idea into a viable one† (pp.221-222). So, effective globalization and expanding into different mar kets can be encouraged by various incentives offered in the markets of other countries as a mean of attracting foreign investments and introducing more active competition onto the market.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In other words, â€Å"rapid accumulation of competitive advantage† (Gupta et al., 2008, p.222) as suggested in the case of Bharti Airtel Limited that expands into the Kenyan market where the government provides certain areas of business with special incentives regardless of the fact that some legal differences between India and Kenya may pose business challenges (Sinkovics, 2009) because the company will implement the best business practices into operation. In other words, the country of origin and examination of its legal base, rules of making business, and other numerous peculiar features are very important while launching a product onto the mar ket or simply expanding into that market. Best Practices to Implement Experience on business, legal, and cultural practices can be implemented after analyzing other cases of successful application of certain viable perspectives into operation. In this respect, it is necessary to take a set of measures including solving such industry constraints as â€Å"need for local adaptation, need for local infrastructure, and regulatory barriers† (Gupta et al., 2008, p.226). In other words, the company should conduct a thorough research before even trying to expand into different markets all over the world. Incorporation of best practices is aimed at facilitating the application of international needs to the company’s strategies and company’s expectations and long-term plans into international market with its unique needs, preferences, and tendencies of demand and supply, insurance, and risks. Another point that should be taken to discussion is the resources management and its peculiarities for international companies and international market, especially in cases when human resources and materials are the basic ones for the production. As reported by Bartlett, Beamish, Ghoshal (2008), â€Å"The task of coordinating flows of materials, components, and finished products becomes extremely complex as companies build transnational structures and capabilities† (p.651).Advertising We will write a custom coursework sample on Overview of the Management Plan specifically for you for only $16.05 $11/page Learn More Though materials and manufactured goods are of primary concern, it is necessary to remember about human resources in terms of recruiting and training or outsourcing as the most appropriate way of effective performance. To sum up, the best practices used or invented by other businesses and corporations should be implemented to the extent of creating the most appropriate ground for effective manufacturing goods or p roviding services. In other words, knowledge management, collaboration and communication practices, multicultural awareness and construction of intangible capital are some of the components to be used while expanding into different markets using incentives such as competitive advantage to attract customer and develop their loyalty to the brand. Besides, employees and product distributors who are already conversant with the market are able to facilitate the learning of the markets needs and expectations (Jain, 2003). Management Plan Scope management One of the first steps to be made by the company is to conduct a research on the market’s peculiarities, legal issues, and needs of customers and their expectations from the foreign brand. A team of international experts has to outline the major areas of the highest and lowest priority for company in terms of effective distribution of goods, further development of the product line and brand extension, expanding of the company into other markets, and its financial performance used for research and development, training and professional development programs, incorporation of international practices, and other areas of main concern. Schedule management The team of schedule managers should analyze the situation in terms of various criteria to be achieved and evaluate the periods of time necessary to accomplish the company’s mission. Definite time frames should be stated for each process and each step. In other words, the company should thoroughly plan its operation in the international market.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Financial management Budgeting is one of the most important sectors for managerial to accomplish because it enables the company to grow further and extend its brand line, implement technological innovations to gain more profit and invest it into research and development sector to gain competitive advantage over its rivals. Moreover, successful assessment of sectors in need for financial investment and priority in this issues and distribution of financial assistance can be rather beneficial in terms of areas of highest priority. Quality management Quality of goods and services provided should be assessed by independent experts which involves outsourcing and extra costs spent on this sector. However, if the company is interested in the manufacturing of high-end products and providing the customers with services of high quality, it should spend some costs on establishment of a special department that should deal with assessment of quality, monitoring or activities, and counseling on th e issues that can contribute to the improvement of quality or reducing cost efficiency of products by means of production of certain parts in other locations. Resources management The team of international experts has to evaluate the situation and take the most effective measures to choose the most sufficient method of employing people and delivering materials. As some locations can be farther than others, it will involve extra costs on delivery of materials and increase the cost of goods resulting in decreasing of products’ attractiveness for buyers. All manipulations performed for delivery of materials and distribution of goods should be sufficient in terms of cost of the final product that comes to the market. Communications management One of the key components in transnational management is the communication management; a failure to communicate will lead to poor performance and results. In this respect, all changes that take place in the headquarters should be introduced immediately to subsidiaries. Various software programs and other technologically advanced means of communication can enable the company to take competitive advantage over its rivals. Project change management All changes that occur in the international market are sure to affect the company’s performance. In this respect, it is necessary to trace all innovations and tendencies that affect the international market, assess those, and implement into the company in case they provide the company with some advantage over competitors or will increase the productivity, quality, or profit or good manufactured. Though some changed may be considered positive within the international market, they are not necessarily applicable to the company regarding its needs and perspectives. Risk management Every sector of economics includes some risks as well as perspectives. The company should send some costs on identification, evaluation, analysis, and appropriate treatment of risks. If the company fails to identify risk or does not want to spend costs on this procedure permanently, it can use outsourcing occasionally when some changes in the international market occur. Tracing changes and taking appropriate measures in terms of risk management can be done with the help of independent experts. Procurement management The company should take measures to ensure that all departments function in accordance with the company’s plan. Any changes and difficulties should be identified by the change management team to take steps and prevent occurrence of certain problems in procurement sector of the company in future. Delivery and distribution of material and manufactured goods is really important for the company. So, it should spend corresponding costs to provide all sectors with appropriate materials and prevent system failures. Conclusion To sum up, the plan contains consideration of the most important sectors to manage before starting to perform in the international market. A s transnational companies have to consider risks, legal issues of other countries, cultural diversity of employees, and many other issues, a management plan is the document to rely on while expanding into different markets. Overview of the country is of high importance because the country of origin can become a competitive advantage while producing goods and providing services. Reference List Bartlett, A., Beamish, W. Ghoshal, S. (2008). Transnational management: Text, cases and readings in cross-border management. 5th ed. New York: McGraw-Hill. Gupta, A., Govindarajan. V., Wang, H. (2008). The quest for global dominance. New York: John Wiley and Sons. Jain, S. C. (2003). Handbook of research in international marketing, Vol. 2001. New York: Edward Elgar Publishing. Sinkovics, R. (2009). New challenges to international marketing. New York: Emerald Group Publishing. This coursework on Overview of the Management Plan was written and submitted by user Giant Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Facts About the Chinese Moon Festival

The Facts About the Chinese Moon Festival If youre planning to attend a Chinese Moon Festival or simply want to know more about a festival youve previously attended, this review will better acquaint you with the origins of the festival, the traditional foods associated with it and the different ways its celebrated. This festival is one of many observed in  China, which is home to a number of  traditional celebrations.   Also known as the Mid-Autumn Festival, the Chinese Moon Festival falls on the 15th day of the eighth lunar month. Its one of the most important traditional events for the Chinese.   The Legend Behind the Fest The Moon Festival is rooted in many different myths. Legend traces the story to a hero named Hou Yi, who lived during a time when there were 10 suns in the sky. This caused people to die, so Hou Yi shot down nine of the suns and was given an elixir by the Queen of Heaven to make him immortal.  But Hou Yi didnt drink the elixir because he wanted to remain with his wife, Change (pronounced Chung-err). So, he told her  to watch over the potion. One day a student of Hou Yi tried to steal the elixir from her, and Change drank it to foil his plans. Afterward, ​she flew to the moon, and people have prayed to her for fortune ever since. Shes presented with a variety of food offerings during the Moon Fest, and festival-goers swear that they can spot Change dancing on the  moon during the festival.   What Happens During the Celebration The Moon Festival is also an occasion for family reunions. When the full moon rises, families get together to watch the full moon, eat moon cakes  and sing moon poems. Together, the full moon, the legend, the family gatherings and the poems recited during the event make the festival a great cultural observance. That is why the Chinese are so fond of the Moon Festival. Although the Moon Festival is a place where families congregate, it is also considered a romantic occasion. The festival legend, after all, is about a couple, Hou Yi and Change, who are madly in love and devoted to one another. Traditionally, lovers spent romantic nights at the event tasting delicious moon cake and drinking wine while watching the full moon. The moon cake, however, isnt just for couples. It is the ​traditional  food consumed during the Moon Festival. The Chinese eat the moon cake at night with the full moon in the sky.   When circumstances prevent couples from getting together during the event, they pass the night by watching the moon at the same time so it seems as if  they are together for the night. A great number of poems has been devoted to this romantic festival.   As the Chinese have spread out across the globe, one neednt be in China to partake in the Moon Festival. Celebrations are held in countries that are home to large Chinese populations.

Minor in Entrepreneurship Assignment Example | Topics and Well Written Essays - 750 words

Minor in Entrepreneurship - Assignment Example Here are some of the issues you need to understand when launching and building a new business: 1. Industry Characteristics 2. Competitive Rivalry 3. Influence of Suppliers 4. Substitute Products Most successful entrepreneurs develop an intimate knowledge of these factors by working in the industry in which they start their business. If they haven’t held a job in the industry they are serious and frequent product consumers. Personal experience in the industry provides excellent exposure to the products, services, suppliers, important contacts, competitors, strength and weaknesses of competitors, key customers, channels of distribution, and marketing strategies. In nearly every success story we have collected, extensive experience in the industry revealed the missing piece that led to the business opportunity. Successful entrepreneurs continue to experience their industry first hand after they launch their new venture. All organizations exist in geographical space; the center is the furthest away from customers; the boundary is the place where customers, products, and competitors all interface. Thriving business builders spend a great deal of time in the boundary of their organization rather than inside an office: they interact with customers, work with front-line employees, and study their competitors’ products and services. Living in the boundary provides personal and up-to-date information about new innovations, reactions from consumers, tactics of competitors, changing conditions, and new business opportunities. Abraham Lincoln, one of our greatest American presidents, is a superb example of â€Å"living in the boundary† in the political arena. According to Lincoln, the best way to assess an opportunity was to gather data personally. During his first few years in office, Lincoln spent more days out of the White House than he did in it. He inspected every state regiment that passed through Washington, D.C., he met with his generals in the field, he spent time with the troops in their encampments, he visited the wounded in hospitals, he spent many days in the telegraph office at the War Department to obtain real-time information, he studied new weaponry, and even took charge of several battles, coming under fire on more than one occasion. This approach gave Lincoln first-hand information for quick decisions and effective strategies without having to rely on second- or third-hand information from others (Donald Phillips, Lincoln on Leadership, New York: Warner Books, 1992). In like manner, successful entrepreneurs spend a considerable amount of time on the edge of their organization, rather than in the center. This gives them a broad and deep understanding of their industry and provides valuable information for decision making and strategic planning. By contrast, company founders who fail often create ideas in a vacuum, and then try to push them into unfamiliar territory. In this scenario, the learning curve is long an d steep, and the fragile venture quickly burns through the capital, passion, goodwill, and team members.

Irish economy Essay Example | Topics and Well Written Essays - 1250 words

Irish economy - Essay Example This fall in GDP growth rate had been a second to a similar dip during the fourth quarter of 2009, which is why the nation feared the possibility of a â€Å"double-dip recession† (Breadun, O’Brien & O’Brien, 2010). â€Å"Keynesian style stimulus package† Keynes had mainly emphasized upon the implementation of demand triggering policies for an economic boost. However, a positive shift in aggregate demand is least possible when an economy follows a stringent budget regime as the case had been for the Irish economy. In fact, a stringent budget policy is one of the reasons why the economy could not surpass over its recessionary phase successfully that tended a come-back within a short span. This is one of the reasons, why â€Å"Irish trade unions have stated that the previous austerity budgets have failed† and hence, have proposed that a â€Å"Keynesian style stimulus package† be followed. The Keynesian model of equilibrium proposed the following identity to equate aggregate national income, Y, with components of aggregate demand as follow – Y ? C (Y – T) + I + G + (X – M(Y)) Where, Y = National Income, T = Aggregate tax being paid. Hence, (Y – T) = Disposable Income C = Consumption Expenditure, I = Investment Expenditure, G = Government Expenditure, X = Aggregate Export Revenues M = Aggregate Imports Thus, four ways through which a stimulus package could be constructed to ensure an economic boost are as follows – Firstly, Keynes had advised a stimulus to be provided to the investors of the economy so that they should come forward and venture investment projects which could help in creating employment opportunities and thus, boost consumption demand through positively affecting the production of...†¢ Firstly, Keynes had advised a stimulus to be provided to the investors of the economy so that they should come forward and venture investment projects which could help in creating employm ent opportunities and thus, boost consumption demand through positively affecting the production of output. †¢ Secondly, the government could actually make tax relaxations to motivate people to consume more as they will be left with larger disposable income volumes. Greater the disposable income is, higher will be the consumption expenditure of the people and thus, higher will be the income generation in the economy. †¢ Thirdly, the national government must not make deductions in its own expenses and rather boost them which could actually result to increases in the aggregate demand of the economy and thus, its income level. This is starkly in contrast to the measures adopted by the Irish government which is that of restricting its budget expenditures or rather constraining it more. †¢ Lastly, the national government could also make adjustments in its rate of exchange so as to positively influence the demand for exports and negatively affect import demands. For instance, an economy amidst a recession could choose to depreciate its domestic currency so that the foreigners find it more and more lucrative to increase their purchases from the country in question, while the domestic people are back off from importing from nations which have a dearer currency.

Interrelationships between economic growth, unemployment and inflation Research Paper

Interrelationships between economic growth, unemployment and inflation - Research Paper Example There are four phases in the business cycle depending on which the effects on economic growth, inflation and unemployment change. During the period of a peak or a temporary maximum stage of the business cycle, the rate of inflation is high while the unemployment rate is low. During a recession that reflects on a decline in the total production, inflation lowers and rates of unemployment increase. Unemployment rises to a height or peal during the period of trough that refers to the bottom stage of the period of recession. This phase also reflects on lower rates of inflation. Recovery or expansion is the period when production increases again, and during this stage the rates of unemployment decline and after a certain period of time the inflation rate rises (Chapter 9- Business Cycles, Unemployment, Inflation). Inflation is such a phase that leads to increase in the costs of goods and services thereby affecting the entire economy of any country. The economy is never benefitted with ris ing inflation. However it has been obtained that governments in general often try to take suitable measures to minimize the effects of inflation, when they can study expected rising inflation in the economy. The growth in an economy and the rate of inflation move parallel and hence they cannot be expected to meet. The value of money reduces as a result of inflation thereby making the lives of people in any country difficult. The inflation and the growth in economy being inapt to each other affect different sectors of an economy that include the consumer price index, and the gross domestic product (Inflation and Economic Growth). Also, the effects of inflation and economic growth are found in...This research paper focuses on an analysis, comparison and contrast of economic growth, unemployment and inflation as associated with micro and macro economics of the world and in any individual country. Economic growth, unemployment and inflation are the factors of macroeconomics of any country. Economic growth refers to the capability of the economy of any country to turn out growing capacities of goods and services Economic performances of different countries vary at different points of time. The performance of an economy is best understood through the analysis of the indicators where economic growth, unemployment and inflation are included as major factors. A better economic state of a country may be realized if a higher percentage of its workforce is found to be doing well. In this regard, the quantity and quality of the jobs are significantly necessary to be considered. Unlike unemployment and inflation, the economic growth of a country is measured in terms of GDP or gross domestic product. It represents the total production that a country generates in a certain period of time, say a year. It can be calculated by summing up the total output, income or expenditure that occurs within a country in that particular time period. Real GDP represents the figure that has been obtained by adjustment for inflation. The percentage rise in output represents the nominal GDP through which the economic performance of a country may be determined. The association between growth in real GDP and unemployment is significant for policy makers.

Understanding consumer behaviour attitudes towards advertising

Understanding consumer behaviour attitudes towards advertising Total 2010 UK advertising expenditure amounted to 14.5 billion. Of this, more than 80 per cent was spent on display advertising in the press, broadcast, print and outdoor media. (Source: The Advertising Association) Under the current circumstances, advertising represents one of the major sectors in the economy with millions of workers worldwide. The efficiency of functioning of the economy in general, to a considerable degree, depends on that sector. Advertising accompanies competition between companies and is an essential attribute of the market economy. 1.2 Background Companies need to understand consumer behaviour in order to find the best way on how to shift demand of products in their favour. When companies are able to discover the reasons why consumers make particular purchasing decisions, they can adapt their marketing efforts to better suit the needs of the consumers. Understanding consumer behaviour may result in increased sale and improved profit performance of the organization. Classical microeconomic theories of consumer behaviour have focused on the principles of rational consumer behaviour, which suggests that consumers choice is primarily a matter of personal preferences, whereas utility theory of consumer behaviour maintains that consumer choices reflect their attempt to secure maximum usefulness from their financial resources. Citation! While classical theories still apply in contemporary western societies, the role of mass media, internet and various aspect of modern culture may have fundamentally changed many elements in the understanding of consumer behaviour. Also marketing opportunities available in the digital information age have altered the way how consumer choice is being shaped and used for profit. Advertising is perhaps the first thing that people think about when considering marketing. Companies must do more than make good products they must inform consumers about product benefits and carefully position products in consumers minds. To do this, they must skilfully use the mass-promotion tools of advertising. Advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively. Target audiences are set to focus on different groups: adults, teens, pre-schoolers and other groups. It is essential to become familiar the target market, their habits, behaviours and attitude to advertising in general. It is known that student youth is less conservative in their views and decisions, comparing to others age and social groups. 1.3 Research Aims and Rationale Based on the above information, the main aim of the research is to investigate the extent to which the purchasing decisions of students in the UK are influenced by the advertisement campaigns. During the preparation of the current research paper a questionnaire was carried out among Queen Marys students, which aimed to study their attitude to advertising. Survey sample covered opinions of 20 young people between the ages of 21-24, that is students in their last years of studies. The choice of the audience was not random. The survey had a probing character and could not represent the aggregate of the student youth population or even more general adult audience with statistical precision. However it offers a clear representation of dominating tendencies in preferences and opinions of the chosen audience, which is the main aim of mass advertising. 1.4 Outline of the Project Chapter 2: Literature review Advertising is an important means by which economic enterprises communicate with both their current and potential customers. It is often said that to be effective an advertisement must be read, understood, believed, remembered and acted upon (Adcock, Halborg, Ross, 2001) There are five principal ways in which a company can communicate with its markets: Media advertising (commercial television and radio, the press, posters, cinema and direct mail/internet) Public relations activities Selling Merchandising Packaging (Chisnal, 2001) These promotional activities are at the heart of effective marketing strategies. According to Adcock, Halborg, Ross, (2001) advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. The major steps in media selection are: deciding on reach, frequency and impact; choosing among major media types; selecting specific media vehicles; and deciding on media timing. The current research paper is concerned with determining an appropriate media type (medium) which better suits habits and preferences of the observed population. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively (Kotler, Armstrong, 1997). For example fashions are best advertised in colour magazines and daily newspapers are a first consideration in advertising real estate. Different types of messages may require different media. Cost is another major factor in media choice. Whereas television is very expensive, for example, newspaper advertising costs much less. Setting the advertising budget is a complex task. Some critics charge that large consumer packaged-goods firms tend to spend too much on advertising, and industrial companies generally underspend on advertising. They claim that the large consumer companies use lots of image advertising without really knowing its effects. They overspend as a form of insurance against not spending enough. (Kotler, Armstrong, 1997) For a long time, television and magazines have dominated in the media mixes of advertisers with other media being neglected (Jobber, 1995). Recently, however, costs of these media have gone up and audiences have dropped. Advertisers are now increasingly turning to alternative media, such as outdoor advertising or internet. The question that concerns companies remains the same: how much advertising spending really has on consumer buying and branding royalty? In order to answer it media impact must be re-examined regularly. As summarized in the table the major media types are newspapers, television, radio, magazines, and outdoor. It is important to list advantages and limitations of mediums, as they will prove to be guidelines in the interpretation of the observed results. Medium Advantages Limitations Newspapers Flexibility; timeliness; good local market coverage; high believability Short life; small pass-long audience Television Good mass market coverage; combines sight, sound, and motion; appealing to the senses High absolute costs; high clutter; fleeting exposure; Less audience selectivity Radio Good local; acceptance, high geographic and demographic selectivity; low cost Audio only, fleeting exposure; low attention; fragmented audiences Magazines High geographic and demographic selectivity; credibility and prestige; long life and good pass-along readership Long ad purchase lead time; high cost; no guarantee of position Outdoor Flexibility; High repeat exposure; low cost; low message competition; good positional selectivity Little audience selectivity; creative limitations Chapter 3: Research Method and Procedure 3.1 Introduction This chapter reviews the research methods which were used in this project. It is necessary for a researcher to choose a suitable method for the problem. To get a full picture a blend of qualitative and quantative research analysis is recommended. This research will take the following procedure: define the research objectives, develop research approach, analyse results and make a conclusion. 3.2 Research Objectives. This research takes into consideration three main objectives. Firstly, to determine respondents attitudes to advertising in general. Secondly, to identify students preferences among different types of media. The final objective of a survey is concerned with evaluating the influence of advertisement campaigns on the purchasing decisions of students in the UK. 3.3 Research Approach and Instruments. There are several methods of collecting data for research. In the current paper the primary data was collected for the first time using questionnaires. This method has proved to be efficient way in getting both quantative and qualitative data. The questionnaire (Appendix 1) incorporated both main types of questions which are commonly used in surveys: open-ended questions and closed questions. Open questions are interesting because of the spontaneity and individual flavour of the replies, but frequently it is difficult to compress free answers into limited number of codings. Findings in closed questions provided the research with statistical evidence, whereas open questions gave to the research depth and range of information. Interviewer was recording all answers verbatim because there is always a danger of interviewer bias through inaccurate recording. 3.4 Reasons for specific questions In giving an answer to the question 1: What is your attitude to advertising in general? respondents had a considerable freedom in phrasing an answer, which may be lengthy and detailed, and in his or her own words. In the question 3 respondents were able to choose from a range of possible answers. The simple follow up question invited to give a more detailed explanation on the subject. Questions 4 to 6 were closed type questions, which call strictly limited responses. The respondents were offered a choice of alternative replies from which he or she was expected to select an answer corresponding to his or her personal views on a particular subject. The research used simple alternative questions: YES/NO. 3.5 Summary The results of this process will appear in the next chapter. Chapter 4: Results 4.1 Introduction The project sought to examine media popularity among students and find out to what extent advertising influences their purchasing decisions. To achieve the research projects aim and rationale, a questionnaire was utilized as stated in the previous chapter. The following section will present and analyse results of this survey. 4.2 Findings. Part 1 As shown in Diagram 1, the vast majority of respondents prefer television, whereas magazines took the second place. The results indicate that the Internet is the third popular media, while newspaper and outdoor advertising share the fourth place. Percentages indicate the proportion of votes students gave to a specific media out of total votes. For instance out of total 37 only 1 vote was given to advertising on the radio. Popularity of television was not a surprise as it combines sight, sound and motion. It was described by respondents as the most effective and the best medium for advertising. It advantage lies in broad mass market coverage. Magazines appeal to students for its credibility and prestige; long life and good pass-along readership. Students explained that it is good for fashion, and pictures of movie stars make it attracting. Outdoor media was described the most creative and eye catching. It is interesting to note that on the contrary (Author) mentioned little creativity as a negative side of this type of media. Newspapers appeal for its timeliness and high believability. It is popular among those respondents who spend a lot of time travelling. Internet advertising is relatively new media type however number of its admirers grows. It can be explained with growing popularity of online shopping. Another advantage is that it has no time limitation and can be viewed day and night. However spam is often mentioned as its negative point. Radio came last, probably due to its disadvantages: audio only, fleeting exposure and low attention. Not the least of the factors was that most of the students live in halls of residence, which lack radio equipment. 4.2 Finding. Part 2 Bar Chart 1 shows responses to questions. The bar chart clearly shows students opinions on specific subjects. Majority of students have positive attitude to advertising and commonly cite its informative function, in other words in creates awareness. Some students see the artistic value in some commercials. Advertising creates awareness, so no wonder that majority prefers advertised product over unadvertised. However there is a strong opinion that quality products do not need advertising. There have been quite a few commercials that state that product of their company is better than competitors product. The results show that vast majority do not believe those commercials. It might be a good idea for companies not to employ such advertising strategies. Just more than a half of respondent believe that commercials help them to make a better purchase. Consumers are better off when exposed to some information about the product before buying it. However 45% prefer to do their own research about the product. Answers to the question 7 clearly show the power of advertising. 85% of students wanted to try something just because they saw its commercial. Most respondents were curious and wanted try it to see whether it was as good as commercial said it to be. It is important to note that 70% respondents sing songs from commercials. This may prove as an indicator for companies adding a catchy tune to a commercial can increase sales. Chapter 5: Conclusion 5.1 Introduction This chapter will summarize findings of this research project, highlight some of the interesting findings, offer practical implications, cite limitations of this project and give suggestions for further research. Summary of Findings and Interesting Findings The purpose of the current study was to identify an advertising media with a largest exposure and find out the effect it has on its target audience. Results were analysed in the previous chapter. Practical implications of this research were also considered. Identifying and understanding target audience is important. The evidence from this study suggests that the television as an advertising medium appealed to the majority of respondents. Magazines and the Internet took the second and the third place respectively. It may help companies to better allocate their advertising space. Students have positive attitude towards advertising in general because it carries an informative function and creates awareness. The results indicate that majority of students prefer advertised products over unadvertised products and believe that commercials help them to make a better purchase. Vast majority wanted to try something just because they saw it in a commercial. Some interesting results were found. An advertising strategy when a company positions their products superior to competitors products proved ineffective as only few students trusted such commercials. Another implication possibility from this study is that commercials with songs appeal to consumers. Companies may consider using this strategy to their advantage. Limitations of the Research The current study was limited for the size of the sample and imbalance concerning the students country of origin. Because all of the respondents who responded within this project were international students, the findings do not necessarily reflect the habits and opinions of all students. This is important since an advertising usually targets the values of the western societies and different cultures may have different attitudes towards advertising. Therefore, it would be important to conduct further research in this area of media influence and involve more respondents from western-culture countries. Recommendations for further studies This research has raised many questions in need of investigation. The designed questions were not perfect so some other aspects may be needed to investigate what contributes to making a purchase decision. Some factors examined in this research influence consumers but not necessarily mean that they will make an actual purchase. For example, further research may investigate what advertising strategies such as verbal or visual elements appeal to consumers. Endnote This project has been concerned with advertisings influence on students purchasing decisions and the research indicates that choosing the correct advertising strategy is a crucial element in an effective marketing strategy.

frost Essay -- essays research papers

The Road Not Taken In line one, Frost introduces the elements of his primary metaphor, the diverging roads. Lines two to three expresses the speaker's disappointment with his human limitations; he must make a choice. The choice is not easy, since "long I stood" before coming to a decision. Lines four and five examine the path as best the narrator can. However his vision is limited because the path bends and is covered over. These lines indicate that although the speaker would like to acquire more information, he is prevented from doing so because of the nature of his environment. In the following three lines, lines six through eight, the speaker indicates that the second path is a more attractive choice because it appears as though nobody has ventured down it recently. However, he remains ambivalent, since the traveled path is "just as fair.?Although the poet breaks for a new stanza after line 10, the comparison of the paths continues in lines nine through twelve. Here, the speaker state s that the paths are "really about the same." Neither path has been traveled lately. Although he's searching for a clear logical reason to choose a single path, not one presents itself. In lines thirteen through fifteen, the speaker makes his decision. He tries to rationalize that he will be able to traverse both paths one day. However, he is quick to dismiss his hopes. Ending line thirteen, the exclamation point conveys excitement, but that excitement is quickly undercut by the admission contained in the following lines. In the final four lines, the only stanza beginning with a new sentence, the tone clearly shifts. The speaker imagines himself in the future, discussing his life. What he suggests, here, though, appears to contradict what he has said earlier. At the end of the poem, in the future, he will claim that the paths were different from each other and that he, courageous, did not choose the conventional one. Frost's quarrel with the world is apparent in this poem. The speaker of this poem, presumable Frost himself, is forced to make a decision. Literally, he must choose a path in the woods. However, Frost's paths in the woods metaphorically describe the decisions that one must make in life. Frost is perturbed with the world because, like the speaker, he has to choose between two divergent paths. Each path appears to be suitable, yet, Fro... ... done something or spoken a word that indicates who he really is, there is no turning back, in cannot be undone. Once again at the end of the poem regret hangs over the traveler. He realizes that at the end of his life, somewhere ages and ages hence? he will have the regrets about having never gone back and traveling the road he did not take. Yet, he remains proud of his decision and recognizes that it was this path that he chose which helped him live the life he did. â€Å"I took the road less traveled by and that has made all the difference? To this man, the most important thing was that he did not have to follow the crowd and could stand independent and travel down the road he really wanted to. If he had not, he would not be the same man he is now. There are many equally valid meanings to this poem and Robert Frost may have intended this. He may have been trying to achieve a universal meaning. In other words, there is no real moral to the poem. There is simply a narrator who makes a decision in his life that changed the direction of his life. It allows all readers from all different experiences to relate to the poem and encourages each to peruse his own dreams and individuality. frost Essay -- essays research papers The Road Not Taken In line one, Frost introduces the elements of his primary metaphor, the diverging roads. Lines two to three expresses the speaker's disappointment with his human limitations; he must make a choice. The choice is not easy, since "long I stood" before coming to a decision. Lines four and five examine the path as best the narrator can. However his vision is limited because the path bends and is covered over. These lines indicate that although the speaker would like to acquire more information, he is prevented from doing so because of the nature of his environment. In the following three lines, lines six through eight, the speaker indicates that the second path is a more attractive choice because it appears as though nobody has ventured down it recently. However, he remains ambivalent, since the traveled path is "just as fair.?Although the poet breaks for a new stanza after line 10, the comparison of the paths continues in lines nine through twelve. Here, the speaker state s that the paths are "really about the same." Neither path has been traveled lately. Although he's searching for a clear logical reason to choose a single path, not one presents itself. In lines thirteen through fifteen, the speaker makes his decision. He tries to rationalize that he will be able to traverse both paths one day. However, he is quick to dismiss his hopes. Ending line thirteen, the exclamation point conveys excitement, but that excitement is quickly undercut by the admission contained in the following lines. In the final four lines, the only stanza beginning with a new sentence, the tone clearly shifts. The speaker imagines himself in the future, discussing his life. What he suggests, here, though, appears to contradict what he has said earlier. At the end of the poem, in the future, he will claim that the paths were different from each other and that he, courageous, did not choose the conventional one. Frost's quarrel with the world is apparent in this poem. The speaker of this poem, presumable Frost himself, is forced to make a decision. Literally, he must choose a path in the woods. However, Frost's paths in the woods metaphorically describe the decisions that one must make in life. Frost is perturbed with the world because, like the speaker, he has to choose between two divergent paths. Each path appears to be suitable, yet, Fro... ... done something or spoken a word that indicates who he really is, there is no turning back, in cannot be undone. Once again at the end of the poem regret hangs over the traveler. He realizes that at the end of his life, somewhere ages and ages hence? he will have the regrets about having never gone back and traveling the road he did not take. Yet, he remains proud of his decision and recognizes that it was this path that he chose which helped him live the life he did. â€Å"I took the road less traveled by and that has made all the difference? To this man, the most important thing was that he did not have to follow the crowd and could stand independent and travel down the road he really wanted to. If he had not, he would not be the same man he is now. There are many equally valid meanings to this poem and Robert Frost may have intended this. He may have been trying to achieve a universal meaning. In other words, there is no real moral to the poem. There is simply a narrator who makes a decision in his life that changed the direction of his life. It allows all readers from all different experiences to relate to the poem and encourages each to peruse his own dreams and individuality.

An Essay on the History of Pickles

Let us commence a journey into the much travelled topic of history of pickles. In depth analysis of history of pickles can be an enriching experience. While it is becoming a hot topic for debate, spasmodically it returns to create a new passion amongst those who study its history. Since it was first compared to antidisestablishmentarianism much has been said concerning history of pickles by socialists, obviously. In the light of this I will break down the issues in order to give each of them the thought that they fully deserve Social FactorsSociety is a simple word with a very complex definition. Back when Vealinger reamarked ‘the power struggle will continue while the great tale of humanity remains untold’ [1] he failed to understand that if one seriously intends to ‘not judge a book by its cover', then one must read a lot of books. Much has been said about the influence of the media on history of pickles. Observers claim it is crunchy on the outside but soft in t he middle. Did I mention how lovely history of pickles is? It is intrinsically linked to adolescent inner acclimatisation. Economic FactorsIs unemployment inherently bad for an economy? Yes. We will primarily be focusing on the Custard-Not-Mustard model, making allowances for recent changes in interest rates. Inflation history of pickles It is apparent from the graph that the influence of history of pickles is strong. What is the secret to its strength? Of course inflation, ultimately decided by politicians, will always be heavily influenced by history of pickles due to its consistently high profile in the portfolio of investors. Supply Side Economic Tax Cuts Tax deductions could turn out to be a risky tactic. Political FactorsPolitics has in some areas been seen to embrace an increasing ananiathesis of intergovernmentalism leading to neo-functionalism. Placing theory on the scales of justice and weighing it against practice can produce similar results to contrasting 0 In the words of that most brilliant mind Augstin Lionel Forbes Dickinson ‘political change changes politics, but where does it go? ‘ [2] This quotation leads me to suspect that he was not unaccustomed to history of pickles. It speaks volumes. If I may be as bold as to paraphrase, he was saying that ‘political ideals are built on the solid cornerstone of history of pickles. Where do we go from here? Only time will tell. Conclusion In conclusion, history of pickles plays a large part in the lives of all. It brings peace, puts out ‘fires', and figures show it's a winning formular. I'll leave you with this quote from Demi Lopez: ‘I wouldn't be where I am today without history of pickles. ‘ [3] [1] Vealinger – Turtle Power – 2003 ICJ [2] Dickinson – I Am The Dickinster – 1999 Hughs Books [3] Everything you always wanted to know about history of pickles, but were afraid to ask. – Issue 287 – QKS Publishing

Legalization of Narcotics essays

Legalization of Narcotics essays Narcotics, or drugs, are substances that affect the bodys functions. They can stimulate the mind, make people depressed, or make them hyper. Marijuana, heroin, LSD, PCP, cocaine, and anabolic steroids are all considered narcotics. Narcotics are illegal in the U.S. Even though drugs are illegal, about 12 million people use them anyway. Many strict laws have been passed against drugs but they seem to have little affect. People still decide to sell or use drugs for recreational purpose. This is why narcotics should be legalized. Before 1914, it was legal to make, sell, or use any type of drugs. Many of the drugs were used for medicinal use. This was before people found out how addictive and harmful drugs were. The Pure Food and Drug Act of 1906 required medicine labels to show whether over the counter drugs contained narcotics. After the act was passed, many Americans did not buy medicine that contained narcotics. The Harrison Narcotics Act of 1914 made narcotics illegal except for medicinal purpose. On 1919 the Supreme Court changed the Harrison Narcotics Act. They made it illegal for doctors to prescribe narcotic drugs to addicts. The Controlled Substance Act was created in 1970. The CSA turned fifty-five drug laws into one big one. This act sets the minimum penalties for the use or distribution of narcotics. State and local governments can make the drug laws stricter, but have to follow the minimal guidelines set by the CSA. The CSA divides narcotics into five categories called schedules. Schedule I drugs are only allowed for controlled experimentation. They have the highest potential for abuse. These drugs are: heroin, LSD, marijuana, and Ecstasy. Schedule II drugs are also restricted, but can be prescribed by doctors under special circumstances. These drugs are cocaine and PCP. Schedule III drugs have medical use, but can be abused. These are mostly painkillers and barbiturates such as codeine ...

Growth at Futura Industries Essays

Growth at Futura Industries Essays Growth at Futura Industries Essay Growth at Futura Industries Essay Growth at Futura Industries Name: Course: Date: : Growth at Futura Industries Assignment1: Case It is a performance management tool used in businesses and other industries to communicate strategies align business activities or organizational performance to these strategies and monitor the organization’s performance against the goals of the strategies. It was invented by Drs. David Norton and Robert Kaplan and works as a performance measurement framework. The balanced scorecard entails that an organization should be viewed from four aspects that it suggests. Implementation of this framework is not an easy task but the product is effective (Kaplan, Norton, 2004). Futura Industries is a company dealing in aluminum design, extruding, fabrication, finishing and machining. Based in Utah, its clientele ranges from markets in electronics to transportation. Futura focused all its internal operations on quality with the belief that its workers are what add to its great value. This factor had contributed to Futura being a notch higher than its competitors are. Futura extensively used this aspect of the balanced scorecard because of the strong belief in its employees. Susan Johnson Futura’s president focused on this perspective over other balanced scorecard perspectives for various reasons. One of them is that she believed that persons who were respected, trusted and challenged to grow are the foundation for the future. Kaplan and Norton place importance on learning which they say is better than training. Susan Johnson cited the importance of workers in her company and used them as the main resource. Another reason is that this perspective provides building blocks for the success of the remaining three quadrants. Futura was looking toward the future and therefore needed a plan to help push it to greater heights in terms of efficiency in service provision. Other than following the example of other businesses, which had used the balanced scorecard successfully, Futura decided to tread an entirely different route. This desire to stand out and the full benefits to be reaped out of it also contributed to its use of this quadrant of the balanced scorecard. Susan Johnson’s focus entailed recruitment off good personnel, not just good machines. Astoundingly, they achieved a fifty percent increase in revenue without adding personnel from 1996 to 1999 (Gumbus, 2003). According to Johnson, the company had all the financial metrics, customer measures and had even earned its ISO accreditation three years prior. With a mission of â€Å"Extraordinary Value through Extrusions†, they expected that every individual would contribute to the company and customer’s success Futura specifically measures safety, employee capabilities in different areas of corporate culture, annual performance, personal development review, customer services, internal operation and financials. Futura uses the balanced scorecard to focus on two key aspects that place them ahead of their competitors in an overcrowded industry. These are the ability to employ and maintain good people and their utmost devotion to their customers. In terms of annual performance, personal development review and internal operations, they had to develop a strict plan that outlines the scope and nature of work to be done. Being an industry, much of the work being done was routine. Since employees are closest to production and customers at the same time, it was imperative that only creative persons be hired. Another issue that arose was how to retain the employees. This was to be achieved through employee satisfaction done by involving them in decision-making, recognizing their job well done and ensuring they can access information easily. Retaining employees is crucial and effective because it prevents the company from losing part of its intellectual potential. In order to gauge their satisfaction, Futura carries out annual surveys to find out from its employees how it could become a better employer. This survey also focuses on whether they are content with the kindness benefits they receive from the company. Futura has a follow up form that works on ensuring that action is taken upon the worker’s concerns. Another kind of survey is based on leadership and dwells on a way to enhance managerial leadership and management skills. After this, evaluations are done to cite areas for improvement in line with the employees’ expectations. I think Futura’s approach is very efficient especially as it helps in gathering of information relevant to its success. The use of surveys helped in acquiring knowledge on consumer satisfaction and about how to improve the workplace and offer better leadership. Employees felt motivated to move up the ladder because of a positive attitude towards the future direction of the company. In addition, this method makes adequate financial logic. In realizing that employees are the foundation of the company, Futura did everything to ensure that they were appreciated. This led to consumer satisfaction and the success of the other three perspectives, which supplemented the mentioned perspective. The benefits of using this approach were revealed in the way the company spent less of its money recruiting and training new employees. Turnover rates decreased because of motivating the employees and keeping them satisfied. Yes, I think the measures undertaken by Futura obtain all proportions of the perspective as explained in the background materials from this module as well as previous ones. The dimensions of this perspective involve training of employees and corporate cultural attitudes that are connected to both the individual and the self-improvement of the corporate itself. At Futura, the cultural maturity of employees is based on their capability of adapting to the corporate culture, communication, confidence, teamwork, leadership, responsiveness, productivity and safety among others. The main areas of focus are on human capital, information capital and organizational capital. The company paid attention to its workforce, a clear indication that they fulfilled the aspect of human capital. The information capital involved gathering, storage and dispelling of information. All this was done by the use of new technology, mainly computers. This aspect was accomplished by Futura through the numerous surveys it used to conduct and manage using computerized information systems. Organizational capital is mainly about how employees respond to company culture and their alignment to the goals and visions of the company (Niven, 2010). Using the information derived from the surveys it was easy to establish whether the employees were in line with office culture or not. Thus, company managers were able to work on areas they felt needed correction. This implies that the surveys conducted helped to reinforce the organizational capital at Futura. This information could also be used in making plans for the company and help the workers decide on their later employment plans as far as working with Futura industries was concerned. Therefore, in summation of my conclusion, I think Futura industries managed to utilize all the aspects of the mentioned perspective. It worked to its advantage by helping it to maximize profit. Assignment 2: SLP United Airlines, Inc., which operates as united airlines, is a major American airline. Statistics show that it is the largest airline in terms of the number of destinations its planes fly. With over 50000 employees and more than 500 planes, it is a part of the fastest growing airlines in the United States and the world. It has been re-branded several times following a number of mergers with other airlines. In as much as the mergers have contributed to an increase in market share, its public image and market value are still doing poorly. The airline uses the principle of the business scorecard, which focuses on its employees and the consumers. To enhance its operations, the airline designed three objectives to help it improve its performance. The objectives are to increase its customer base, increase number and quality of services offered and to retain its customers. All these were to assist the airline to achieve its mission, vision and strategy in the competitive market (Hansen, 2009). Its strategy was to increase its market share and to foster a strong financial position in the market. objectivemeasureTargetactionIncrease customer baseThis is to augment its market share. Its performance can be measured by taking statistics of number of passengers in any given period and comparing them with those of previous times and of other airlines.The move targets all the existing customers who will be retained and acquiring of new ones. The number to be targeted could be set at over 150 million annually.This objective was to be achieved mainly through ensuring customer satisfaction. For instance, the price of services offered was to be made more affordable, while maintaining their quality.Increase number and quality of services. This would enhance the number of referrals the airline gets from existing customers.This is to attract more customers and to offer variety to the existing ones. This can be estimated by conducting evaluations and surveys on consumer satisfaction. Also, having statistical measure of the number of new customers acquired after putting implementing the ob jective.Targets both new and existing customers. This figure could also be placed at over 150 million customers annually. Find out the needs of the consumer and seek to correct any flaws. Concentration should not only be placed on the wealthy but also middle income and low end customers.Retaining of customers.It is measured by doing a statistical count of the number of customers before and after implementation of the strategy.The target is mainly the existing number of customers.The actions taken involve activities that ensure customer satisfaction. If the customers are content with the services at the airline, they will not need to seek those services elsewhere. Assignment 3: Personal Opinion Question 1 The customer perspective forms part of the four quadrants of the balanced scorecard (Sharma 2010).The scorecard is a planning and management tool used to align business activities to the vision and strategies of an organization, improve communication and assess the feat of the firm against these strategies. The importance of this perspective is customer satisfaction. It ensures that customers are content with the services being offered by the organization. This is in order to avoid future decline in an organization’s profits due to defection of customers to other suppliers. In developing ways to best satisfy customers, an organization should analyze customers according to different factors. Such information should then be stored in a database for easy access. One such factor is consumer-spending habits. This analysis is used to determine a number of things needed by the team in charge of marketing at any organization. One of such things is the type of consumer to whom a communication should be passed. Customer databases organized into simplistic spending segments are used quite often to determine whom to â€Å"hit† with a communication. It is whereby a company compiles data on its consumers that enables them to know how much each of them spends and on what products. This information is helpful when it comes to marketing a product. The company is able to identify its target audience through such valuable information. Therefore, when a new product is launched into the market, a communication is made to those people that buy it most. This management of the customer base is to ensure retaining of customers through adequate satisfaction of their needs. Having a database with consumer details is widely used today in an effort to build customer loyalty. There are various companies that treat their customers differently based on how much they spend on their products, for instance by offering discounts and additional services. High-end customers are at times invited for excursions while low-end customers who are also considered valuable are offered discounts to motivate them to spend more. Question 2 Stakeholders are persons, organizations that have interest in a particular organization. Such parties can therefore affect or be affected by the organization’s actions, policies and objectives. A company can have one or more stakeholders at any give time. Due to this fact, conflicts amongst them may arise because of clashing interests. A simple example is whereby workers in a factory collide with the management of the same company. In the above case, the management of the factory wants to cut off the size of human capital. This is because they value efficiency through regulation of the workforce. In place of the laid off workers, the factory wants to put in place machines. Alternatively, the workers are used to a personal control over their work and a high degree of autonomy. This case presents a conflicting situation, which requires immediate resolution. The interests of these two stakeholders are in contrast. As a form of resolution, one party or both have to reach a compromise. Ensuring that stakeholders and their goals are well taken care of is important for the success of any business. This perspective focuses on people as the main resource in an organization. Therefore, at the factory in the case above, the management should give priority to its workers though not at the expense of being at per with technological advancements. This means that instead of laying off some workers from their respective jobs, they should train them to use the machines being introduced. This would reduce the cost of hiring new workers with specialized training on the use of the machines. It would also motivate the workers and increase their productivity. Putting them first will increase their efficiency, which translates to quality products and consumer satisfaction (Kaplan, Norton, 1996). By so doing, they would have utilized the said perspective effectively. References Don R. Hansen, Maryanne M. Mowen, Liming Guan (2009). Cost Management: Accounting Control.Oklahoma: Cengage Learning Gumbus, A. Johnson, S.D. (2003). The balanced scorecard at Futura Industries. Strategic Finance. Kaplan, R. S., Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Boston: Harvard Business School Press. Niven, P. R. (2006). Balanced Scorecard Step-By-Step: Maximizing Performance and Maintaining Results. Hoboken, N.J: Wiley. Smith, R. F. (2007). Business process management and the balanced scorecard: Using processes as strategic drivers. Hoboken, N.J: John Wiley Sons. Kaplan, R. S., Norton, D. P. (2003). The Balanced Scorecard: Translating Strategy into Action. Harvard Business School Press, 126

Philly Pretzel Factorys C.E.O Assignment Example | Topics and Well Written Essays - 750 words

Philly Pretzel Factorys C.E.O - Assignment Example The paper tells that delivering and producing pretzels are some of the tasks assigned. In this job position, the owner of the store Mr. Bill together with the wife struggle to meet the bills. Mr. Bill uses his personal car to deliver goods, leaving pretzels at locations using honor systems hoping that they would be bought by people who consume them. In order to make ends meet, Bill came up with a new pretzel sandwich against the franchise policies. This job requires good marketing skills This job requires daily delivery of pretzels to various locations within the city. They do many rounds per day and going up and down the stairs with boxes. This job requires a strong person who is able to lift and carry heavy boxes several times a day. Both jobs are cumbersome and the organize does offer enough compensation. In both cases, the employees are struggling to make ends meet. In the Franchise job, the couple struggles to pay their bills, such that they use their personal vehicle and invent a new product out of the pretzel, in an effort to make as many sales as possible. The Franchiser says that he had asked for corporate help many times to no avail. Mr. Bill the franchiser complains that he was not taught how to make pretzels and the directions he was given were too vague to understand. This called for various experiments before he could get it right. In both jobs, they are not provided with a medical cover, regardless of how dangerous their jobs are.

Dessertation Essay Example | Topics and Well Written Essays - 10000 words

Dessertation - Essay Example This is known as managing a project or project management. Project management has been defined as â€Å"the application of knowledge skills, tools and techniques to project activities in order to meet or exceed stakeholder needs and expectations from the project† (Duncan, 1996). In order to meet or exceed the stakeholder needs and expectations, project management balancing competing demands among, scope, time, costs and quality. Urban transportation system in most countries poses a challenge with the pace at which nations are developing. This is more prominent in the developing countries where the pace of growth is more rapid than the developed countries. Many developing nations have undertaken ambitious projects of constructing the metro rail or the underground railway system as the surface has become crowded with different types of transportation system. Such projects typically have cost and time overruns and are surrounded by litigations and objections from various stakeholders. In additions, the developing nations have numerous pressures from the political and economic set-up for additions and deletions of the proposed route. Factors like these lead to litigation and which are not usually provided in the project planning stage. These factors in turn are responsible for cost and time overruns. India has registered phenomenal growth in the last two decades but the urban transport system continues to pose challenges. Bangalore is one of the major metro cities in India which has been undergoing severe urban traffic congestion problem and urgent measures were adopted. Bangalore has been experiencing a combination of population, economic and spatial growth that has placed tremendous stress on the public infrastructure and services. Economic growth has led to rise in incomes and consequently more demand for road space as people opt for personalized motor vehicles. To reduce